A European Commission initiative, which aims to raise awareness amongst young people about tobacco issues, the “Helpers” is an animated series of 12 episodes. The first season is broadcast online from the 15th October 2009.
The series depicts 3 super-heroes who try to save smokers and non-smokers from the negative effects of tobacco, by giving them absurd tips and advice. Chuck, Skinny and Loona, accompanied by Tapas, a masochistic freak of nature that won’t leave them alone, unify their strengths for better and for worst.
The Prevention Helper
An ex-smoker, she has been fighting tobacco since her own carelessness wrought horrific consequences on her entourage. Since that moment, her mission is to stop people smoking – she would even stop a barbeque from smoking…
Her motto: “Prevention is better than death”
The Passive Helper
With a body like a mouldy sausage, Skinny’s health gradually worsened because of his girlfriend’s tobacco addiction. Given his incredibly slow reaction time, the poor guy must have really suffered…
His motto: “Take it slow in the morning, and not too quickly in the afternoon”
The Cessation Helper
A repentant ex-smoker, Chuck worries about the health of the people around him. So when he offers you the choice of you crushing your cigarette, or him crushing your head, you’re somewhat inclined to follow his advice. But behind his rough manners Chuck has a heart as big as his fists.
His motto: “Act first, think later…”
The stupid mascot
To their great dismay, Tapas fell in love with the Helpers who can no longer get rid of him. So they create a role for him: he’s their punchbag…
His motto: “A bit of discipline never did anyone any harm!”
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Creative director
FREDERIC POUZET
Creative
PASCAL FAUVEAUX
DANIEL BAESLER
STEPHAN MALLAVERGNE
Writers
MIKAEL TIRILLY
Agency
NICOLAS DUFOUR
STEPHANIE NIOX-CHATEAU
FABRICE ARSICOT
Directors
MATTHIEU GUERITTE & BRUNO VILLEDIEUX
Production
Producer: CYRIL COUVE DE MURVILLE
Post-producer: GWENN HARDOUIN
Computer graphics artists:
CLAIRE GAUTHIER, DAVID DEVAUX, JEAN-LUC MARÇAIS
Original music / score
ALEX JAFFRAY
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